By Jaime Lockwood, Development Director, National Farm to School Network
This article originally appeared in the National Farm to School Network’s blog titled “Passion, persistence, and patience in New Jersey”.
Sodexo Regional Manager, Dorian Sano and West Windsor-Plainsboro Food Service Director, Tony Kowalak, visit the newly expanded greenhouse at Edible Garden in early 2014. Photo courtesy of New Jersey Farm to School Network.
Social media can be a powerful tool for change by connecting people with similar passions and complementary talents. Tony Kowalak and Steve Vande Vrede are a perfect example of this. Tony is the Sodexo Food Service Director in the West Windsor-Plainsboro School District of central New Jersey. Steve is a farmer at Edible Garden in Belvidere, New Jersey. The two met in 2013 while participating in New Jersey Farm to School Network’s “I Tweet for Food” campaign. Noticing each other’s tweets about the importance of getting locally grown food in schools, they formed a partnership that is now bearing fruit.
Edible Garden’s butter lettuce was served in several school districts in 2015, as in the Asian Chicken Wrap pictured here and in the salad bar, pictured below.
Over the past several years, Tony has been an internal advocate for sustainable practices within Sodexo, a company that provides food services to schools across the globe. Tony has also been a farm to school advocate, and has worked to establish farm to school programs across his home state of New Jersey. Through this work, he became familiar with a project in Rhode Island where local producers and food service companies worked collectively and intentionally to overcome distribution hurdles and help local produce find its way into schools across the state. Tony was fascinated by the idea and wondered how New Jersey schools could leverage similar partnerships, particularly in the winter when local fields are dormant and food must be imported. When he met Steve, who specializes in greenhouse growing and produces year-round, the two began investigating what it would take to get Steve’s lettuce into schools across New Jersey.
Initially, the task seemed daunting. There were distribution channels that needed to be tweaked, liability insurance that needed to be increased and pilot school sites developed. With the help of others, including Beth Feehan of the New Jersey Farm to School Network and our New Jersey State Lead, Edible Gardens won approval by Sodexo and their primary distributor, PFG, to start moving Steve’s lettuce into a handful of school districts. Beginning in January, lucky students in East Orange, Long Branch and West Windsor-Plainsboro school districts began eating lettuce grown within their state – in the dead of winter.
READ THE FULL STORY HERE.